when i decided to open up shop, my market in mind was always students and yuppies. i used to draw sketches of outfits when i was young and contrary to what other aspiring designers loved to do, i was already into ready-to-wear clothes. i love couture but i always thought realistic and applicable to the real world is better — it can be worn in many ways and is affordable.
so when Philip Lapinid of Fashion Toy Gun
asked me to sponsor clothes for a small Model Competition for their school, USJR, i couldn’t say no. it offered me an opportunity to expose my brand to students. in perfect timing, my stocks for the 2nd collection of Shopyapi.com
arrived last week so i whipped up 10 outfits and came up with a simple concept. Furious Rose
is the name of this collection and it’s an ode to grunge girl style. Furious Rose
will launch on July 1, 2011.
xxx Behind the Scenes xxx
xxx the Models wearing ShopYapi xxx
the first and last model on the photos is Beatrice and she won the competition. she’s obviously statuesque and could have easily beaten the girls but what made her more amazing is her professionalism and humility during the whole process. she never complained, didn’t act vain and when asked to tease her hair for an out-of-bed look, she took the character by heart and spent the next 10 minutes of waiting time, in front of the mirror, disarranging her hair. Congrats Beatrice!
don’t forget to join Vanilla Ice Cream’s giveaway
that will be running until July 4, 2011. get a chance to win a green hand bag, a pleated dress and matching turquoise necklace and a graphic swimsuit. ♥ ♥ ♥
i have to admit, i used to be what you’d call a ‘party girl’ as you saw in my previous post when i went down memory lane and pulled out photos from way back. right after graduation though, i worked at a call center and wasn’t too privileged to have weekends off. that totally ruined my night life and had to disconnect from my friends. i hated it until i got fixed weekends off and realized that the night life isn’t all that. right when i turned 24, i traded blasting hip-hop or house music for dvd marathons at home and dancing until 3AM with friends to lounging and talking with over dessert.
so the Levi’s Roadwear Party was one of those rare nights that i became that younger version of myself. i couldn’t resist Eden
‘s invite even i wanted to because i’ve declined too much of her invitations, including Inquirer’s Fashion Face-off (which i regret), that i owed her this. yeah, it was awkward at first because i didn’t know too many people but after a couple or so of vodka shots, the party became a blast! it was indeed a pleasure meeting Ana Kalaw of the Philippine Star’s Ystyle
, Jeff and Christine from Thinline advertising and spending time with other cebu bloggers too — Eden
, Nym Wales
, Dale Wesley
and Kristin Roa
. til’ next time girls! maybe in 2 months when i get over the hangover i got from this night.
old-school flare jeans turned boyfriend jeans – levi’s
silver heels – urbanog.com
layered coin bib necklace – bangkok find
one of the perks of my job is being able to attend events on billable hours. last saturday, on the sinulog weekend, our company Drawingboard Creative Studios sponsored an event at the CICC featuring Hed Kandi. we created their promotional designs and printed their posters and streamers. it’s been a while since we’ve sponsored an event and it was actually the first time i attended one for our company.
unfortunately though, the only other perks i can say about that night was having spent it with harry and having been able to wear this outfit. honestly, the event was mediocre to say the least. upon mentioning Hed Kandi, people initially got excited as his music brought us amazing memories and is still continuing to do so. i think the event might not have been well-promoted. the initial hype was there but nearing the event, it lacked the much-needed push for people to attend it. the place itself didn’t have enough spunk that would get the people excited when they arrive at the venue. the heavy rain may be blamed for the significantly low attendance but certainly not the absence of eye-catching decorations, identifiers upon entering that the event is featuring Hed Kandi or even lights on the photo wall. in three words, the event was ‘awkward like prom’.
oh i didn’t say i didn’t have fun that night though. i did as i do always manage to make the most out of the situation. mimicking the dancers’ moves, getting free beer and eating at what we call ‘the cholesterol center’ with harry, sister and her husband after the event was fun enough for me.
printed mini-dress – pratunam, bangkok
tulle ruffled shorts (underneath) – props
black studded wedge booties – ebay find
studded bucket bag – parisian, sm dept store
necklaces: round imprinted – gifted from gelie | dogtags – custom-made
silver bangles – carbon finds
skull ring – carbon find
i don’t think i’ve ever made such a tremendous effort to go on a girls’ night out until last weekend. the What A Girl Wants event at Shangri-la’s Cowrie Cove was aptly named ‘Girls’ Night Out’ and my blogger friends and i decided to grace it. WAGW was launching their current collection ‘Say What You Want’ and we had to drive through the craziest rain just to get there. risking the slippery roads was worth it though because the show was definitely a success. i was definitely obsessed with that knitted fringe vest. *wink*
(1) what i wore: vintage green polka dress – thrifted | crocheted sweater – thrifted | nude booties – parisian, sm dept store | bangles and rings – carbon finds | green clutch bag – borrowed from sis
(2) our shoes! i am still head over heels over toni’s black wedge booties…*sigh* eden rocked her lace-up heels too!
(4-5) some of the awesome muses of what a girl wants
(6) the girls behind WAGW — Jacklyn Uy, Krystle Uy, Diane Uy-Ang
turns out, i was super late in posting these as i wasn’t able to get the photos from armand’s camera until the middle of the week. this was during a fashion show / anniversary party we attended for one of our client’s, bong’s wedding essentials and more…lorymer villareal, our good friend and former cebu young designer’s winner and philippines project runway contestant, is currently the in-house designer for the shop. the night was not what i expected not the in the sense that the show didn’t go well or that the designs were unfabulous — because they were and i would love to don the tiered dress for my own wedding (if only i was taller), just that i didn’t expect the night to be an intimate dinner with their clients. it was still fun all the same.
armand and i also visited oxygen’s model casting call in penthouse just to check the folks there and yes, as you guessed, it was not what we expected too. we expected a fashion show of some sort or an event filled with activities and stuff but when we got there, it was just a party where everyone was awkwardly standing around. we were there for only 5 minutes then we bailed. armand and i ended up having green tea frozen yogurt at coffee cat — a perfect way to end an unexpected night.
tiered leopard dress – pratunam, bangkok
blue oversized blazer – borrowed from sister
navy blue embellished flats – parisian, sm dept store
grey bag – mongkok, hongkong
bangles – carbon find
rings: fox – platinum mall, bangkok | orange howlite – dane’s giveaway
leaf necklace – carbon find