The Making of Lucelence

{L u c e l e n c e}

The state of being fine and beautiful, shining, brilliant

There’s this space we discovered that was slightly abandoned by the times but had a lot of potential. It resonated with us so much because in these difficult times, it’s easy to dwell on the ugly parts and just stay there but we have to cling on that silver lining of hope, of the potential once this is all over.

So we gathered our closest friends in the industry and collaborated with Dried Flowers PH newly founded by girl boss and Cuckoo stylist, Chyrel Gomez to create this dreamy editorial. It is our way of saying, we will stay steadfast, brilliant and shining even in these dark times.

I was ready but I wasn’t.

You know how it has been 8 months since I last did a wedding? It has also been more than a year since we last did an editorial. We do them because it’s the perfect way for us to have more freedom creatively and basically do whatever we want. I was so ready to get back into it but then I also wasn’t ready. I wasn’t ready for how physically exhausting it was but how energizing it was at the same time. I spent months alone with my thoughts that it was such a great relief to be in the midst of other creatives. Even with a mask, it felt like I could breathe again.

Here are more behind-the-scene photos:

The amazing creatives involved in this editorial:

Premium dried flowers Dried Flower PH
Floral design and wardrobe styling Cuckoo Cloud Concepts
Photography Helium Hearts Photos
Videography Studio Ilustrado
Hair & Make-up Nicko dela Peña
Cake Cupkeyk n’ Art
Stationery Foreverafternoon
Place Cards Charm Pia Tan
Cutleries & plates Tala Curated Rentals
Table & chairs T&C Rentals & Event Services
Venue White Heart Lane
Model Katt Belleza
Special thanks to Evolve PH CO and Jumax Morgia